Trilogy Marketing :

Founded in 2002, Trilogy is an independent experiential marketing and brand-building agency based in Dallas, Texas. Our mission is to connect the dots between the brand and the consumer at the grassroots level. And we believe that if we can make that connection, if we can demonstrate where a brand fits within the lifestyle of a consumer, that we have the beginnings of a relationship between brand and consumer. Our process leverages consumer insights and creative design to develop grassroots programs that appeal to specific demographic profiles. We are adept at tying social media and technology to events and we excel at both general market and multicultural programs. We utilize our vast knowledge of culture, in all of its forms, to develop natural and memorable consumer experiences. Our people-centric approach creates a comfort zone in which consumers interact with your brand on their terms. The outcome is an authentic engagement that resonates long after the encounter is over. We've used our expertise to bring brands to life for Fortune 100 clients across diverse categories that include beverage, consumer packaged goods, telecommunications, financial, restaurants, automotive, sports properties, broadcast television, social awareness, pet care, sponsorship activations, health care and spirits. While our core management team combines decades of experience and our methodology is proven over time, our process is always in a state of flux. Just like your consumer. Every program informs the next, every insight inspires adaptation. At Trilogy we continue to learn, think and grow so your brands can too. JEFF HOEDEBECK / CO-FOUNDER There are three simple steps to Jeff's career: Texas Longhorn to Agency Guy to Entrepreneur/Business Manager. It all started with moving Pepsi fountain cups and pole toppers through the system at Tracy Locke. It moved on to orchestrating the delivery of over 10 million Mountain Dew cans to the masses, attending multiple ESPN X Games and ultimately creating the same success overseas for Pepsi International for Field Source. The knowledge base grew by executing additional experiential initiatives for Dr Pepper Snapple Group, The Hershey Company, American Legacy Foundation, Intel, Power Bar and Diageo for Mosaic. With over 15 years in marketing and advertising, Jeff co-founded Trilogy with the idea of creating a simplistic marketing environment that delivers agency quality marketing work without all the red tape in a setting that allows the essentials to work/life balance. The progression has been a successful adventure with new clients such as Moet Hennessy USA, Bridgestone Tires, T-Mobile, Western Union, MetroPCS, Clif Bar and CBS College Sports Television. Jeff invites you to understand why he believes that there are plenty of inspirations in the marketplace today to write many more chapters to his career. CORNELL JOHNSON / CO-FOUNDER Thirty-five percent nerd and sixty-five percent certifiable gear-head, Cornell has never taken a conventional route to achieve any of his goals. His career has been a series of fluid and organic transitions leading up to his current role as co-founder of Trilogy. From his background in retail management and music entertainment, to his roles in ethnographic styled research and the execution of countless large-scale grassroots initiatives, his basic methodology about reaching people has not changed. Nothing works better to sell a product, communicate an idea, deliver brand education, or spark a cause than simple word of mouth. Cornell is a born and raised Texan who adapts to any environment. He believes success is achieved when you pin point your audience/consumer and provide them with a unique experience that entertains and educates them while showing respect for their intelligence. With over 15 years of brand building experience to his credit, Cornell's role in Trilogy allows him the freedom to develop and implement common-sense solutions often inspired by your consumer. ROBERT NAGY / EXECUTIVE VICE PRESIDENT Since 1991, Bob has been at the forefront of innovative and influential event and experiential marketing programs. Partnering with some of the world's greatest companies, Bob's passion for bringing brands to life at the grassroots level has been proven effective time and again. As an early pioneer in the industry, Bob transformed the experiences he gained at Motion Graphics / SamplingPLUS into one of the premier experiential marketing companies in the world when he founded Field Source in the early 1990s. Field Source's groundbreaking work in Infiltration Marketing introduced brands like Mountain Dew, Starbucks' Frappuccino and Nestle's NesQuik to new audiences and new successes. Eventually Bob consulted all over the world for PepsiCo, creating and shaping experiential programs in Europe, Asia and Mexico. After Field Source was acquired by Mosaic Group in 1998, Bob remained a driving force behind the integration and adaptation of the two companies' capabilities, deploying new technologies to enhance the consumer-brand interaction. In 2004, Bob cofounded JMN Resources, a retail real estate venture dedicated to the marketing of lifestyle and mixed-use centers across the U.S. In 2010, Bob returned to his roots joining Trilogy to once again develop groundbreaking grassroots marketing initiatives for high-profile companies, including Dr Pepper Snapple Group, Western Union, Bridgestone, Nike and T-Mobile. Bob's primary function remains focused on finding new and creative solutions that accomplish his clients' strategic goals and objectives. Bob's interests include reading, sports, politics and travel. He's always planning his next trip.